In the early years, in the process of organizing domestic export enterprises to participate in international exhibitions, China international exhibition group co., ltd. has organized several groups to participate in Europe's important adult products exhibition of the time -- VENUS exhibition in Berlin, Germany.

The Berlin exhibition VENUS is a comprehensive adult products exhibition facing both buyers and consumers.In 2013, several European industry leading enterprises jointly held erofame, a pure commercial exhibition exclusively open to the professional audiences in Hanover, Germany. The China ADC Expo team of China exhibition has organized the domestic enterprises to participate in Hanover exhibition in 2014 and 2015, with successful effect both times.

Since 2016, the erofame exhibition doesn’t accept the participation of Chinese enterprises, and has declined the application of the group participation from the China international exhibition group co., ltd..

Since 2017, the China international exhibition team has been participating in erofame as visitors, learning about thelatest trend of the industry, getting to know and consolidate customers, and promoting China ADC Expo.

 - Features of the 2018 Erofame: professional

 In China, the industrial type exhibition is without doubt the b-b exhibition. As for the  exhibitions of the consumption category, it is not difficult to be professional, but in the same time, it is not easy to be 100% professional. The attention and curiosity of consumers towards a certain type of products will easily make the show seem less professional. What Erofame presents is the adult products that are deeply concerned by consumers, the show strives to create a highly professional exhibition, which is exclusively open to registered professional audiences. There is no selling tickets on site and no irrelevant audiences accepted, as a result the business atmosphere is very strong.

Besides, the exhibition is also very strict with the exhibitor's application. One must be brands  or manufacturers with relevant certificates and licenses in Europe. In addition, there are a lot of activities organized by the exhibitors on site, the business talks are accompanied by the good wine and the delicate food. There are also many eye- catching models around. However, each exhibitor pays great attention to the boundary and space,trying not to cause trouble to the adjacent exhibitors, which makes all the exhibitors and the audience feel comfortable.

- Honesty is the fundamental  quality

As mentioned above, the ADC Expo has organized several groups to participate in erofame. But in recent years, according to the regulations of the conference, we’ve been participating the exhibition as visitors.This year however, we saw several Chinese exhibitors attending the fair with other company names and went blocked and expelled on the second day of the exhibition.

It is known that a certain company applied for several booths in the name of several  European companies and transferred them to a number of Chinese manufacturers, which violated the exhibition rules and was rejected by the conference, while the Chinese manufacturers who actually went to the exhibition have suffered great economic losses.

We have received special notice from the organizers before and during the exhibition which underlines: First, there are some Chinese companies that were not exhibitors and not invited by the Erofame, second, it reminds the ADC team that it is not allowed to take photos or to show the products.

These specific measures which mostly aim at Chinese companies are really embarrassing, thus we call on the industry to abide by international trade and exhibition norms, respect intellectual property rights and be honest and trustworthy.

 - New industry trends -- more care, more diversity

We visited all the sponsor enterprises of the exhibition, and the meetings were pleasant and fruitful.

Among all the sponsors, Satisfyers, one of the big sponsors of erofame, has also sponsored the China ADC adult show in 2018 and will continue to strongly sponsor our show in 2019.

During the visit, we’ve captured the new trend of adult product industry: more new products, more diverse designs, formulations and packages providing the consumers with more choices, in the same time, the products with new high-tech materials and functions are offering the customers more detailed usage feelings.

More and more adult products focus on the user experience with delicate design, and the concepts of biotechnology, health, environmental protection are also concerned in the production.

These features turned out to be a perfect solution of the long lasting problem of the industry: the high degree of similarity of the products. Every item is distinctive and innovative, and each product has a story behind it.

The small products such as lubricants, fragrances and beauty products are becoming more and more popular with brand new package, little by little they are developing into e new trend. As for the mainstream of the industry, the adult toys are also full of surprises with more delicate and exquisite design.

- High profile of China ADC Expo

The 2018 Erofame has attracted more than 100 international exhibitors, mainly from Europe, the show has covered 8,000 square meters.

The ADC project team has visited almost all the exhibitors on site and communicated deeply with dozens of important companies. What makes us proud is that most of the exhibitors are aware of the China ADC Expo, which is an exhibition of a larger scale compared with Erofame. Some of them have been to Shanghai to visit the exhibition personally. They are optimistic about the Chinese market and also highly appreciate the professionalism of the exhibition, the high quality of exhibitors and visitors, they are also very satisfied with the results achieved during the China ADC Expo.

After the exhibition, we remained in contact with the manufacturers that we met on site via Email. Many enterprises expressed their strong intention to visit or to participate in the exhibition.

We believe that the 2019 China ADC Expo will welcome a number of high-end merchants and more professional buyers from Europe and the United States to participate in the exhibition, bringing new cooperation opportunities, which will contribute to the  internationalism of the China ADC Expo.

China ADC team will continue to bring you new industry information, don’t miss out!